Unlike BuzzFeed, Playbuzz primarily is a business-to-business platform that allows publishers, bloggers, brands and other users to create multilingual quizzes, lists and polls for mass social-network sharing – for free - designed to engage users, raise page views and increase stickiness. Though many people assume it’s a knockoff of BuzzFeed, founders of the Tel Aviv-based company explain that Playbuzz is quite different. PlayBuzz Only a year after its December 2013 launch, social-quiz platform was the most shared website on Facebook, outperforming top-10 regulars Huffington Post, BBC and New York Times.